HOLLYWOOD, CALIF. (APRIL 12, 2021) —Fender Musical Instruments Corporation (FMIC), the world’s largest guitar manufacturer, has teamed up with Brixton, the premium lifestyle brand, to launch the pair’s second capsule of limited-edition unisex headwear and apparel, Highway Man, inspired by classic, American country music. The campaign creative features alt-country music singer-songwriter Nikki Lane showcasing the Western-inspired collection. Launching today on Fender.com the collection features music-inspired details and graphics throughout.
Fueled by music icons and the lonesome wandering of classic country music, Brixton and Fender’s ‘Highway Man’ collaboration evokes the longing of life on the road. Leveraging timeless brimmed headwear silhouettes and thoughtful secondary details, like its “pick pockets” – which house Fender guitar picks on the interior of each piece of headwear—the collaboration is a tribute to the spirit of the working musician.
“We’re really proud to continue building on our partnership with Fender. Following the success of our Holiday 2020 capsule,” said Davide Mattucci, VP of Brand Marketing at Brixton. The Highway Man collection captures the power of music as the world looks ahead from the pandemic. We found inspiration from classic country, but believe the styles in the collection have a wide appeal for both men and women.”
Tethering Brixton’s Americana roots to Fender’s revolutionary history in music, the collection features unisex options in both apparel and headwear. Limited edition graphics like “Howlin” and “Highway” highlight the apparel offerings, while Western-inspired brimmed headwear like the Paycheck and Tiller add a premium and elevated take on Americana. Each headwear style is complete with aforementioned guitar pick holders, along with a variety of other premium details including debossed leather co-branding finished with metal Brixton and Fender pins.